I Heart Moosiq
April 10, 2016


Not only is ARI’s Pretty Little Villians (PLV) a killer synthpop jam, but its video is thoroughly captivating too, despite its simplicity. The Toronto newcomer read about a disturbing human trafficking incident, which lead to the creation of this potent anthem, one that aims to inspire women and men to take a stand for themselves no matter what challenges they face. ARI’s song is a striking taste from upcoming debut EP Tunnel Vision out June 3rd. It’s no wonder she named herself ARI, which in Nordic means Eagle and in Hebrew, lion. ARI is fierce and dauntless on PLV, whose massive, emotive grandeur evokes a combination of Sia and P!nk.